In the first part of August, airline reservations increased by 14% when compared to the same period the previous year, with the overseas increase reaching 22%, according to the press release, according to EU Helpers.

The most booked places last summer in Italy were coastal resorts, which accounted for 43% of all travel arrangements and provided travelers with a 31% more affordable option than the average in rival nations like Greece, Spain, and France.

Puglia is the top-ranked beach in Google among hundreds of blue-flagged beaches, while interest in Liguria has also been strong, with searches increasing by 100% from the previous year. Some cities in Puglia and Sardinia, including Ginosa and Aglientu, showed the same pattern.

"Neither a drop in tourism nor its success would be mentioned by me. I would suggest that we can now resume talking about tourism and making plans for the future. In actuality, this is the first year free of pandemic limitations and without data that has been "doped" by the emergency, thus we can technically refer to it as year zero. Following an above-average June, we experienced a strong July. Less well, August, which has some objective declines but on which some considerations must be made, according to Ansa's report by Tourism Minister Daniela Santanchè.

She also mentioned Italy's natural calamities, such as the floods in May and the wildfires in late July and early August, which had an influence on booking rates, in order to highlight some of the challenges facing tourism in 2023. The overall increase in prices, which is very justified, is the second reflection that Santanche brought out.

The Minister did observe a shift in the tourist industry, with Puglia aiming for a high-spending clientele while simultaneously altering its offerings. Americans continue to be the only foreigners whose spending is consistently large in Italy.

According to the Minister, 2023 will be a year of transition and will offer helpful cues about how tourism will affect the future. Greece clearly outranked Italy, Spain, and France as the most popular summer travel destination this year, with France continuing to be the top choice for travelers going to Paris, the city of love.