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After the Ryder Cup, tourism in Italy increases

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After the Ryder Cup, tourism in Italy increases
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According to EU Helpers, the competition between teams from Europe and the United States, which was hosted for the first time in Italy at the Marco Simone Golf and Country Club, drew a sizable crowd from these regions over the course of three days.

According to statistics from the Tourism Ministry, as of September 25, about 58% of rooms that were accessible through online channels were reserved in the Lazio region, which includes Rome. This represents a higher percentage than in any other Italian region and is significantly higher than the national monthly average of 45.5%.

According to a Reuters article, Rome's booking figures also exceeded those for the southern Campania region, with tourist hubs including Siena, Florence, and the Chianti hills.

Roberto Gualtieri, the mayor of the capital, hailed the rise in tourists and emphasized the significance of holding major events in the city. The Italian government also wants Rome to be the site of Expo 2030.

According to information from the World Travel and Tourism Council's 2023 Economic Impact Research (EIR), which was released in July, the travel and tourism industry in Italy has significantly recovered since the pandemic.

The same stated that by the end of this year, the industry is anticipated to contribute a total of €194BN to the Italian economy.

Additionally, Julia Simpson, the President and CEO of WTTC, stated that one of the most significant contributors to the Italian economy is the travel and tourist sector.

According to statistics from the nation's tourism ministry, Italy is the second most popular destination this year, with 39% of hotel rooms being reserved through internet channels.

The travel and tourist sector contributed more than €190 billion to the Italian GDP last year, which is 3% less than the figures recorded in 2019 before the implementation of COVID-19 and COVID-related limitations.

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