According to EU Helpers, Italy received 4.1 million British tourists just last year, making it the fourth most popular country for British travelers.
Holidaymakers are drawn to the UK by Italy's scorching summer weather, its scenic landscapes and azure beaches, and its abundance of ancient landmarks. Another significant draw for the British is Italian cuisine.
Additionally, the effects of Brexit have not diminished the UK's unwavering affection for Italy. Rome, Naples, and Florence are among the places that Britons intend to travel to in the upcoming year.
While Italy is a great place to visit year-round, costs for lodging and attractions tend to rise during the summer (June-August) and winter (December-February) high travel periods.
Rome, Matera, Naples, the Dolomites, and Sicily will be among the most popular tourism destinations in Italy the next year due to their distinctive charms and attractions.
Rome, the capital of Italy, continues to be a popular destination for tourists in this regard. It is a city that is home to numerous famous landmarks and priceless cultural assets.
Rome provides a wealth of attractions that can easily keep tourists busy for several days, from the magnificent Colosseum and ancient Roman Pantheon to the majesty of Vatican City and the charming Spanish Steps. It is a constantly alluring location due to its rich history, fine art, and culinary delights.
The Italian Ministry of Tourism announced last month that beach resorts made up the majority of the most popular summer travel destinations in Italy, accounting for 43% of all reservations. It also pointed out that compared to the average pricing in other nations like Greece, Spain, and France, these seaside vacations offered a considerable cost-saving advantage of 31%.
After joining Schengen on January 1, 2023, Croatia has also grown to be a top travel choice for Britons. Local media reports that 1.4 million UK citizens traveled to the Adriatic region for vacations during the first half of 2018, a 40% rise from the same period in 2017.
The number of nights spent by UK tourists in Croatia has also increased significantly, going from 3.3 million in 2016 to 4.6 million by 2019.